With “Steve” being somewhat of a theme showing up on belt buckles and patches, the collection pushed raceway slogans to a cheesy cool. “DSquared Fuel Injection” and “DSquared Speed Way Pit Crew” were just some of the branded slogans embellished on the backs of jackets and over all’s.
With support from the ING Renault F1 Team you can bet that DSquared inspiration is real. The fashion brand and racing team presented the Jne 25th catwalk show with racing cars and all. The clothes themselves were quite official race gear looking.
Coveralls played a big part in the collection. A black leather overall with the sleeves wrapped around the waist became what would be the racecar drivers uniform while an all out denim piece became his pit crew’s uniform. The “irresistible plumber” became “the irresistible Formula 1 men”.
DSquared always knows how to put a lot of sex into their designs and this Spring Summer 08 collection was no different. A pair of mini purple trunks with DSquared signature across the buttocks was styled with a pendant necklace, runners and a great pair of abs.
Colors were bright and came in shades of purple, orange, green, red and yellow. They worked as accents on the outfits’ simple base colors like the racing stripes carried through out most of the collection. Patches were another thread that bound the collection. Used on hats and pants much like the sponsor patches you see for the drivers and crew.
The collection was fun and as always DSquared put on a good show. Formula 1 just may be associated with fashion a bit more, in the near future.
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